Did a mainstream Canadian news site report that experts say excluding pronouns from email signatures is bigoted? No, this headline is a fabrication. Let’s look at the facts.
Impostor content is a type of misinformation that disguises itself as credible news. Fabricated headlines are often used to give baseless claims legitimacy and to malign mainstream news sources — often by creating absurd, offensive, overtly biased or outrageous headlines. The purpose is to create distrust of the news outlet and its coverage. The impostor headline also was designed to launder a false claim through a credible source and provoke outrage by citing gender equality issues.
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